GDPR and CCPA -Compliant Privacy Policy

GDPR and CCPA-Compliant Privacy Policy

Pharmatica.io is operated by Pharmatica Ltd (“Pharmatica”, “we”, “us” or “our”). We take data protection seriously and are committed to protecting the privacy of visitors, subscribers, contributors, customers, partners, event attendees, podcast guests, sponsors and users of Pharmatica.io.

This Privacy Policy explains how we collect, use, store, share and protect personal data when you visit Pharmatica.io, register with us, subscribe to our newsletters, attend or participate in our events, download content, submit an enquiry, take part in a podcast, interact with sponsored content, or otherwise communicate with us.

We process personal data in accordance with the UK GDPR, the Data Protection Act 2018, the EU GDPR where applicable, PECR, and where relevant, the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”).

1. Controller

The controller responsible for the processing of personal data is:

Pharmatica Ltd

Senna Building, Gorsuch Place, London, E2 8JF, UK

Website: https://pharmatica.io

Email: info@pharmatica.io

Where Pharmatica operates as part of or in partnership with IMI Publishing Ltd / EM360Tech, personal data may be processed by group companies where necessary for operational, commercial, administrative, technical or compliance purposes.

2. Data Protection Contact

For questions about this Privacy Policy or your personal data, please contact:

Data Protection Contact: Ripon Deb

Email: info@pharmatica.io

Address: Senna Building, Gorsuch Place, London, E2 8JF, UK

You may also contact the UK Information Commissioner’s Office if you are unhappy with how we handle your personal data.

3. Personal data we collect

We may collect and process the following categories of personal data:

name;
job title;
company name;
business email address;
business telephone number;
country, region or business location;
company size, industry and sector;
areas of professional interest;
website registration details;
newsletter preferences;
event registration and attendance information;
podcast participation details;
content download history;
campaign engagement data;
survey responses;
communication history;
IP address;
browser type and version;
device information;
website usage data;
cookie identifiers;
marketing consent and preference records;
billing and contractual information where applicable.

We generally focus on business contact data and professional information. We do not intentionally collect special category personal data unless strictly necessary and lawful.

4. How we collect personal data

We collect personal data when you:

visit Pharmatica.io;
register for an account;
subscribe to newsletters or updates;
download gated content;
complete a form;
register for an event, webinar, roundtable or podcast;
communicate with us by email, phone or website form;
interact with our content, campaigns or sponsored materials;
engage with us on LinkedIn or other social channels;
become a client, sponsor, partner, contributor or supplier.

We may also receive business contact information from reputable third-party sources, sponsors, partners, event platforms, CRM systems, analytics tools and lead-generation providers, where lawful.

5. Purposes of processing

We use personal data for the following purposes:

to operate and improve Pharmatica.io;
to provide access to content, newsletters, podcasts, events and resources;
to manage user registrations and subscriptions;
to respond to enquiries;
to deliver relevant editorial, educational and commercial content;· to invite users to relevant events, podcasts, webinars or roundtables;
to manage client, sponsor, partner and supplier relationships;
to run B2B marketing and demand-generation campaigns;
to provide campaign reporting and engagement analytics;
to verify business leads where applicable;
to personalise website and email experiences;
to measure content performance;
to prevent fraud, abuse and misuse of our services;
to comply with legal, regulatory, tax and contractual obligations;
to protect Pharmatica’s rights, business, systems and users.

6. Lawful bases for processing

We rely on one or more of the following lawful bases:

Consent

Where you have opted in to receive newsletters, marketing communications, cookies or other services requiring consent.

Contract

Where processing is necessary to provide services, manage commercial relationships or perform contractual obligations.

Legal obligation

Where we must process data for legal, accounting, tax, regulatory or compliance reasons.

Legitimate interests

Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include B2B marketing, website analytics, fraud prevention, client relationship management, campaign reporting, content personalisation and business development.

You may object to processing based on legitimate interests at any time.

7. B2B marketing

Pharmatica operates in the B2B technology, pharmaceutical, healthcare, life sciences, manufacturing, compliance, data, AI and enterprise technology sectors.

We may contact business users with relevant editorial, educational, event-related or commercial content where lawful. This may include newsletters, podcast invitations, event invitations, sponsored content, research, reports, webinars, interviews and campaign updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us directly.

8. Newsletters

When you subscribe to a Pharmatica newsletter, we collect the information required to send you the newsletter and manage your subscription.

We may track newsletter engagement, including email opens, link clicks and content interactions, to improve relevance and performance.

You may unsubscribe at any time.

9. Website analytics and cookies

Pharmatica.io may use cookies and similar technologies to:

operate the website;
remember preferences;
measure website traffic;
understand user behaviour;
improve content;
support marketing and advertising;
measure campaign performance;
identify business-level website engagement.

You can manage or disable cookies through your browser settings or, where available, through our cookie consent tool. Some website functionality may not work properly if cookies are disabled.

10. Google Analytics, Google Ads and remarketing

We may use Google Analytics, Google Ads and related Google services to understand website usage, measure marketing performance and show relevant advertising.

Google may process data such as IP address, device information, browser information, pages visited, time spent on pages, referrer data and advertising interactions.

You can manage Google advertising preferences through your Google account and browser settings.

11. LinkedIn and social media tools

We may use LinkedIn and other social media tools for B2B marketing, audience engagement, advertising, analytics and campaign measurement.

If you interact with Pharmatica content on LinkedIn or other platforms, those platforms may process your personal data in accordance with their own privacy policies.

12. Sponsored content and lead generation

Pharmatica may work with sponsors and commercial partners to provide reports, podcasts, events, webinars, articles, interviews, gated content and demand-generation campaigns.

Where you engage with sponsored content or register for a sponsored activity, we may share relevant business contact information and engagement details with the sponsor where lawful and clearly disclosed.

This may include:

name;
business email;
job title;
company;
country;
phone number where provided;
content downloaded;
event attendance;
campaign engagement;
stated areas of interest.

We do not sell personal data in the ordinary meaning of selling contact details for money. However, certain data-sharing activities may be considered “sharing” or “sale” under CCPA/CPRA. California residents may opt out as described below.

13. Events, podcasts and interviews

If you register for or participate in a Pharmatica event, podcast, webinar, interview, roundtable or media activity, we may process your personal data to:

manage registration;
communicate logistics;
confirm attendance;
record participation;
publish approved content;
promote the event or podcast;
provide sponsor reporting;
manage post-event follow-up.

Where recordings, images, quotes or media assets are used, additional permissions or release terms may apply.

14. Sharing personal data

We may share personal data with:

group companies;
website hosting providers;
CRM providers;
email marketing platforms;
analytics providers;
event platforms;
podcast and video production partners;
lead verification and campaign fulfilment providers;
sponsors and commercial partners where disclosed and lawful;
professional advisers;
payment providers;
regulators, authorities or law enforcement where required;
buyers or investors in connection with a business sale, merger or restructuring.

We require service providers to process personal data securely and only for authorised purposes.

15. International transfers

Personal data may be transferred outside the UK, EEA or your country of residence where we use international service providers or work with global partners.

Where required, we use appropriate safeguards such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.

16. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, regulatory, accounting, reporting and legitimate business purposes.

Retention periods may vary depending on the type of data and context. For example:

newsletter data is retained until you unsubscribe or the data is no longer required;
customer and contract records may be retained for legal and accounting purposes;
marketing records may be retained while there is a legitimate business relationship or reasonable professional relevance;
analytics data may be retained in aggregated or anonymised form.

When data is no longer required, we delete, anonymise or securely archive it.

17. Your GDPR rights

Depending on your location and applicable law, you may have the right to:

access your personal data;
correct inaccurate personal data;
request deletion of your personal data;
restrict processing;
object to processing;
withdraw consent;
request data portability;
object to direct marketing;
challenge automated decisions where applicable;
lodge a complaint with a supervisory authority.

To exercise your rights, contact us at [info@pharmatica.io].

We may need to verify your identity before responding.

18. California privacy rights

If you are a California resident, you may have the following rights under CCPA/CPRA:

the right to know what personal information we collect, use, disclose, sell or share;
the right to request deletion of personal information;
the right to correct inaccurate personal information;
the right to opt out of the sale or sharing of personal information;
the right to limit use of sensitive personal information where applicable;
the right not to be discriminated against for exercising your privacy rights.

To exercise your California rights, contact us at info@pharmatica.io

If applicable, Pharmatica will provide a “Do Not Sell or Share My Personal Information” mechanism.

19. Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, disclosure or destruction.

However, no internet-based service can be guaranteed to be completely secure. Users should take care when transmitting personal data online.

20. Children

Pharmatica.io is intended for business and professional users. We do not knowingly collect personal data from children.

21. Automated decision-making

Pharmatica does not use personal data to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

We may use profiling or segmentation for B2B marketing, analytics, personalisation and campaign reporting, but this does not have legal or similarly significant effects.

22. Third-party websites

Pharmatica.io may link to third-party websites, platforms, sponsors or partner content. We are not responsible for the privacy practices of those third parties. You should review their privacy policies before submitting personal data.